This is a very interesting article about a philosophy of evangelism:

http://www.youthspecialties.com/articles/topics/recreation/entertained_to_death.php

I think it is a symptom of living in a pluralistic world, where the church is afraid to teach it as it is, and instead relies on "marketing techniques" to appeal to people. People brought into the church by the appeal of prosperity gospel teaching are not necessarily going to like being told to reform their lives, bear the yoke of persecution and engage in social justice.

When Jesus taught, he was not afraid to say up-front that the way of following Him demands personal sacrifice. It wasn't in the fine print of the contract, it was on the front page. No-one could ever say to Jesus that they were disappointed that they weren't getting their needs met, yet I think this happens quite often in the modern church. Is the problem in the structure of the church in meeting needs, or is the problem the expectation that the church should meet all our needs?